Blog #2

1. My reaction was mixed to this ad. It was kind of shocking because the makers of the shoes made sure that the people reading the ads knew that their shoes were for runners and not joggers. The ad is also informative as well. The pictures are what stood out and the descriptions to the pictures are what stood out to me the most.

2. I am not a runner. I thought the ad was somewhat offensive to joggers. I think that not everyone can run at the same pace and jogging isn't bad. If someone is a jogger they are still getting exercise maybe not as much exercise as a runner but at least they are still exercising.

3. The text of this ad is what makes it so powerful and persuasive. The text lets people know important information about being a runner and not a jogger. By letting people know the benefits of being a runner and not a jogger it allows the makers of the shoes to persuade people to become runners. Like the cliché saying, a picture says a thousand words; the pictures in this ad are very interesting. A controversial and powerful picture is in the one in chapter one where the person is on fire. This picture can be interpreted two ways. One can see it as a jogger on fire because he or she is in pain from running or it can be interpreted as a runner with flames coming off of him because he is running so fast.

4. The main thing that is promoted in this ad is running. So in way health is also being promoted because by running someone is getting exercise and most of the time being healthy. Jogging is discouraged in this ad because the maker of the ad feels like jogging is pointless exercise. One thing that stood out to me was the line where is says "no matter how fast you go on a treadmill it will never be the same as running." This clearly shows that jogging is discouraged.

5. I think that the intended audience is runners, but in a way joggers could also be the intended audience. Joggers could be the audience to make them want to become runners and buy the shoes. I think that the ad is kind of harmful in a way to the makers because joggers could take a lot of offense to the ad and not want to become runners. By doing this it will damage the sales of the shoes. I guess by making this ad it divides the running and jogging population. This would be an advantage to the running population because they can set themselves apart from the jogging population. Most runners would find this appealing because they don't want to be mixed up with being a jogger.

6. I really couldn’t decide which one stood out the most to me. It would have to be either pathos or logos. Pathos sticks out a lot to me because the makers of the ad use a lot of emotion in the words that they say. Even though it is only text someone reading the ad can see that a lot of emotion was put into the ad. There is also a lot of logic in the ad as well. Pathos is what sticks out to me the most in the ad to the left. The picture and the words have so much emotion in them. The words are very powerful.

7. I would pick the Reebok ad to run in a magazine because I think that it would be more effective in selling its product. I think it gets straight to the point in trying to sell its product because it is shorter than the Pearl Izumi ad. Another reason that it would be better is because I can feel the emotion in the ad with it only having six words for its product.